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Video constitutes over the third coming from all Internet content nowadays. According to Socialbakers, posts containing video are as long as 135% more people than standard posts with text and pictures. A brand new method of advertising is entering play, though. Let’s keep an eye on advertising online.

In all of the marketing specialists and small businesses that have used video, 74% have confirmed this instrument’s efficiency.

The Interactive Advertising Bureau has said that how much cash used on digital advertising (USD 72.5 billion) has recently exceeded television expenses (USD 71.3 billion) for the first time. That being said, the proportion of expenses on video content articles are growing exponentially.

While pre-made videos are presently inside the limelight, their popularity may very well be surpassed by another hot trend: live video streaming. This is just what a representative of GBKSOFT, a web- and mobile app developer company, says concerning this trend:

Naturally that live streaming is often a new big bet for that advertising industry.

Statistical advantages of choosing the live video streaming channel

– 45% in the live streaming audience is getting ready to purchase live content;

– 56% from the users watch live streams to obtain the latest news;

– 70% of the audience is preparing to buy concert or event attendance after watching it live;

– Over 75% from the users already watch live video streams on Facebook;

– The live Facebook stream of Bet on Thrones has garnered 3.5 million views together with almost 200 000 comments.

Based on analytics, this sector has an even greater marketing potential than pre-produced videos.

Things to be the cause of:

Should you be determined to produce a live streaming app, the conclusion user should be thought about first of all. Will your app connect just two users, or can it broadcast worldwide?

User-to-user examples: Skype, Viber.

User-to-audience examples: Twitch, YouTube, Facebook, Periscope.

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